Anas Morsi
For a decade I've done what typically takes two hires: UX design and front-end development. AI-assisted development now extends that reach across product strategy and full-stack implementation, letting me ship complete products on my own. I built Bloomberg Law's Innovation Studio and its first AI legal chat, currently lead UX for U.S. federal (IRS) modernization on the Salesforce platform, and build my own full-stack products (GarKar, Zaytoon) to test new AI development workflows.
- Lead Experience ArchitectSalesforce
- Leading UX for U.S. federal (IRS) modernization on the Salesforce platform.
- GarKar — vehicle marketplace
- Zaytoon — round-up charitable giving, iOS
Human-AI Interaction Design, at enterprise scale and solo speed.
Core competencies span human-AI interaction design, AI-assisted / agentic development, user-centered design, UX research & testing, design strategy & vision, team leadership & mentorship, design systems & frameworks, public-sector / government UX, accessibility (Section 508 / WCAG), full-stack front-end development, brand identity development, lean UX & agile, and data-informed design.
Where the work happened.
Lead Experience Architect
Sept 2024 – Present- Lead UX teams delivering enterprise tools for the U.S. Internal Revenue Service (IRS), including TP360, a customer-service-representative platform used by IRS agents to manage taxpayer interactions.
- Architect end-to-end experiences on the Salesforce platform for federal public-sector programs, translating complex compliance and policy requirements into intuitive, accessible interfaces.
- Use AI tools to accelerate the design-to-build pipeline: translating low-fidelity wireframes into interactive, code-accurate React prototypes that engineering can implement directly.
- Direct and mentor UX designers, set design direction and standards, and champion Section 508 accessibility across all deliverables.
Senior UX Architect
Jan 2023 – Sept 2024- Led AI product design for Bloomberg Law, building the Innovation Studio from scratch — later adopted by Bloomberg Government (BGOV) and Bloomberg Tax (BTAX).
- Led research and design for Bloomberg Law's generative AI experience as LexisNexis and Westlaw raced to ship conversational legal research.
- Advised executives against a chat-first replacement of the 15-year-old platform; redesigned around the existing search workflow instead — an AI answer with supporting sources and citations, followed by a grounded "Start Chat" option.
- Designed Bloomberg Law's first AI legal assistant chat (Bloomberg Law Answers / AI Quick Answers), building every component from scratch for cost-effective implementation.
- Led the ground-up redesign of Bloomberg Law's design system and its phased rollout plan, improving cross-platform consistency and efficiency.
Consultant — UX Designer & Front-End Developer
Aug 2020 – Dec 2022- Amazon (AWS) — led UX design and research for a solution deployed in 175+ fulfillment centers worldwide; 40+ hours of global user research; high-fidelity wireframes for React Web and React Native; mobile UI built in Flutter.
- U.S. Department of State — spearheaded UX for a $35M modernization initiative; ran interviews, usability tests, and card sorting; led 10 UAT sessions with 60+ testers ahead of Release 1.
UX Designer — Contractor
June 2019 – March 2020- Developed brand identity guidelines in Adobe tools and conducted UX research (employee interviews, patient surveys, usability tests) to optimize the website experience.
- Redesigned the company website end to end: wireframes/mockups in Adobe XD, then a WordPress build in HTML, CSS, JavaScript, and PHP with Advanced Custom Fields (ACF) so non-developers could update content.
Front-End & User Experience Developer
July 2016 – Aug 2018- Partnered with project managers on design and development for client projects, contributing to the launch of 4+ applications and leading front-end development for an FCA subsidiary web application.
Personal builds, AI-accelerated.
Where I test AI-accelerated development workflows before applying them to enterprise work. Enterprise roles provide the discipline and scale; these provide the speed.
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Education.
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Open to Lead / Principal UX and AI-native product roles. Reach out directly or send a note below.